By
Mendy Green
December 12, 2022
•
20 min read
Business
What should I know about my business
As a business owner, it’s important to have a good understanding of your business goals, and its operations. There are several key questions that every business owner should be able to answer in order to ensure the success and growth of their company.
- What is your why? If you know me personally, by now you know I am a follower of Simon Sinek. Simon’s consistent chasing the why is something I’ve come to admire and strive for. The reason you get out of bed every day, the reason you go to work, if you know it, it’ll sustain you and become the building block for your Company Culture and Core Values.
- Who are your customers? It’s important to have a clear understanding of who your target customers are and what their needs and preferences are. This will help you tailor your products and services to meet their specific requirements and create a more personalized customer experience. More importantly, staying in touch with them will help you adjust to their changing needs, so you stay relevant.
- What is your revenue model? How do you generate revenue and make a profit? This could be through the sale of products or services, subscriptions, advertising, or a combination of these methods. Understanding your revenue model will help you identify growth opportunities and make strategic business decisions.
- What are your expenses? It’s crucial to have a good understanding of your business’s expenses, including fixed costs like rent and salaries, as well as variable costs like materials and marketing expenses. This will help you manage your cash flow and make sure your business is profitable.
As a business owner, it’s essential to have a strong and focused culture and a set of core values that guide your company’s actions and decisions.
Business culture refers to the values, beliefs, and behaviors that make up a company’s identity. It’s the “personality” of the organization and the way it operates. A strong culture is one that aligns with the company’s goals and mission, and that supports the growth and success of the business.
These values should reflect your company’s mission and goals and should be integrated into every aspect of your business operations. Once your values are established, it’s important to communicate them to your team in to help make sure they are integrated into the company’s operations and decision-making processes. While all the other points are critical for owning and operating a business, they are also all areas that can be delegated (and usually are for larger businesses). The first point, regarding company culture is something that can only come from the top.
There are several reasons why this can have a major impact on the success and growth of your business.
First, a strong and focused culture can help attract and retain top talent. Employees who share your company’s values and beliefs are more likely to be motivated and engaged in their work and are more likely to stay with the company long-term. This can improve morale and productivity and can help drive the success of your business. This can include offering opportunities for professional development and growth, providing a healthy and supportive work environment, and recognizing and rewarding outstanding performance.
Second, a consistent and focused culture can improve customer satisfaction. Customers want to do business with companies that share their values and beliefs. Simon Sinek uses the one wearing the Red Hat as an example. People gravitate to those they connect with and by having a clearly defined culture you can articulate it allows others to see what you stand for and more easily connect with you, which can help increase loyalty and repeat business, as well as establish a greater level of trust.
Third, a focused culture and set of core values can provide guidance and direction for your employees. By having a clear set of values that everyone understands and adheres to, you can create a cohesive and consistent brand and customer experience. This can help improve collaboration and communication within your team and can make it easier to make strategic business decisions.
Finally, having that strong culture and core values established gives you guiding principles when it comes time to pick which companies you start a vendor/client relationship with, being able to articulate what you stand for allows you to recognize easily those that align with you or those that do not. You can quickly identify business practices and test them against your core value. “Is this company being honest”, “Do they care about customer experience” are questions you can easily answer based on the start of the relationship and your interaction throughout.
While having a unique selling proposition (USP) is often considered an essential part of a successful business, there is some debate over whether it is still relevant in today’s competitive market. With so many businesses offering similar products and services, it can be difficult to differentiate yourself and stand out from the crowd.
Additionally, many prospects may not have the time or inclination to thoroughly research and compare different vendors before making a purchasing decision. They may rely on marketing messages and other external factors to make their decision, rather than taking the time to evaluate the validity of a company’s USP.
In some cases, a company’s USP may be seen as simply a marketing tactic, rather than a genuine differentiator. This can lead prospects to view all USPs as equally valid, or to disregard them altogether.
Overall, while having a unique selling proposition is still important, it may not be as effective as it once was as a marketing strategy in a crowded and competitive market. It’s important for businesses to carefully consider their USP and whether it is a genuine differentiator, or if it is simply a generic marketing message, and in reality, aligning this with your Culture will help give you a true differentiator.
I'm passionate about IT, driven by a dual love for solving complex problems and a commitment to transforming the stereotype of technical support into a positive and enjoyable user experience. For over 13 years, I've been deeply involved in the MSPGeek community, lending my expertise to various Managed Service Providers (MSPs), while also serving as the CTO at IntelliComp Technologies.
My journey in the tech world is fueled by a passion for teaching others. I find great satisfaction in imparting problem-solving and critical thinking skills, and offering practical guidance during the troubleshooting process. It's this enthusiasm for mentorship and improvement that led me to my current venture.
Today, as the founder of Rising Tide, I'm focusing on the MSP industry, dedicating my time to coaching and assisting both individuals and businesses. At Rising Tide, we're not just about providing solutions; we're about nurturing growth, fostering innovation, and building a community where everyone can rise together. Whether it's through hands-on problem solving or strategic planning, my goal is to make the IT experience not just efficient, but also empowering and enjoyable
See some more of our most recent posts...
By the [run]Book: Episode 5
Episode 5 covers HaloPSA v2.192–v2.195 with updates on secure links, billable time, asset relationships, invoicing, and AI improvements for MSPs
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In Episode 5 of By the [run]Book, the crew digs into four HaloPSA releases in one session—covering versions 2.192 through 2.195. From new ways to share secure links and manage billable time to asset relationship mapping and invoice automation, this episode is packed with practical updates. If you’re an MSP looking to tighten processes, improve reporting, or explore Halo’s evolving automation and AI features, this one is worth the watch.
Watch Now: By the [run]Book: Episode 5
Report Guide Field | v2.192 #783026 | 3:19
Halo added a Report Guide field in the report designer for better context.
- Supports descriptions, instructions, or context at the top of reports
- Rich text formatting available
- Great for AI-driven reporting and analyst clarity
One-Time Secure Message Links | v2.192 #768829 | 4:55
Send secrets safely with one-time secure links.
- Links expire after a set period or views
- Currently requires portal login, but more flexibility is coming
- Helps replace tools like PW Push for sensitive info
Billable Time Recorded Field | v2.192 #763812 | 9:12
A new Billable Time Recorded column is available in ticket profiles.
- Distinguish billable vs. total time logged
- More accurate budget tracking against contracts
- Avoid confusion around no-charge vs. billable work
Runbook <<halo_url>> Variable | v2.192 #762123 | 9:59
A new runbook variable for halo_url has been added.
- Makes it easier to reference environment URLs
- Useful for runbooks with API calls and integrations
Hide Quotations by Status | v2.192 #757332 | 11:03
Control which quotes appear on tickets/opportunities.
- Hide expired or superseded quotes automatically
- Prevents clients seeing outdated pricing
- Review your quoting statuses for correct configuration
Disable SLAs | v2.192 #753297 | 14:22
A safer way to deactivate SLAs.
- Checkbox allows disabling without deleting
- Avoids breaking ticket configurations
- Recommended over deletion for historical consistency
Invoice Reference in Bills | v2.192 #718191 | 15:37
Specify invoice references when creating bills from POs.
- Adds clarity when reconciling bills against purchase orders
Closure Settings – SLA vs Normal Hours | v2.192 #699717 | 16:13
Set whether closure timers run on SLA working hours or calendar hours.
- Prevents old tickets reopening after long periods
- Best paired with portal-only reopen for true recurrences
Risk Scoring | v2.192 #514694 | 18:56
New risk scoring tool for change management.
- Calculates risk based on multiple impact factors
- Standardizes approvals and CAB discussions
Recurring Invoice Prorata Default | v2.192 #443946 | 21:13
A default configuration for prorata handling in recurring invoices.
- Options for “all” or “all except monthly”
- Saves manual work in billing setups
Asset Relationships | v2.193 #7793410 | 25:00
Expanded asset management capabilities.
- Define dependencies and relationships (installed on, upstream, etc.)
- Better for ITSM-focused MSPs and topology maps
“The Big One” Patch Button | v2.194 | 32:34
A mysterious patch button—covered lightheartedly in the episode.
Asset Custom Buttons per Type | v2.195 #829270 | 33:48
Custom buttons can now be restricted to asset type level.
- Provides more control and avoids clutter in the UI
Invoice PDFs in Unpaid Tickets | v2.195 #823241 | 33:59
Unpaid invoice tickets now include the invoice PDF automatically.
- Allows direct sending of the invoice as attachment
- Simplifies automation for collections
Pending Closure Email Recipient | v2.195 #819257 | 41:50
Choose recipients for automatic emails on pending-closure tickets.
- Flexibility in who receives closure notifications
User Permissions – Create vs Edit | v2.195 #882480 | 42:14
New permission level for user management.
- Agents can create users but not edit existing ones
- Reduces risk of social engineering attacks
Sales Orders Manual Completion | v2.195 #834419 | 44:15
Sales order lines must now be marked complete manually (optional).
- Avoids premature auto-closure when steps remain
Runbook SQL Test | v2.195 #839089 | 46:26
Runbook steps with SQL can now be tested directly.
- Major speed boost for building and debugging runbooks
AI Improvements – Context Hints | v2.195 #812354 | 48:44
AI field suggestions now appear inline as context hints.
- Reduces clutter vs. separate panels
- Can be toggled at ticket type or action level
Microsoft Entra ID Access Control | v2.195 #714899 | 53:20
Added access controls to the Entra ID integration.
- Controls who can configure/edit the integration
Custom Table SQL Import Improvements | v2.195 #739256 | 55:25
Enhanced SQL imports for custom tables.
- Larger row imports supported
- Pagination and filtering options added
Introducing Rising Tide Proactive Support
Drowning in half-used features, minor bugs, and admin tedium? Proactive Support is Rising Tide’s monthly check-in plan built for MSPs already using HaloPSA, Hudu, or Rewst—designed to help you stay in control without spinning up a full project every time.
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Built for Busy MSPs: Why We Created Monthly Support
While we pride ourselves at Rising Tide on being clever, we didn’t make this up on our own.
Over the past year, multiple clients told us the same thing in different ways:
“We don’t need a full-on consulting. We just need someone to help us stay on top of the tools we already have.”
“Can you set aside time each month to tell us what’s working, what’s not, and what we should actually do next?”
“Honestly, I just want to know if anything’s falling through the cracks.”
MSPs weren’t talking about emergencies. They meant the small stuff. The not-yet-broken-but-might-be. The features that got launched but never rolled out. The bugs they forgot to follow up on. The process that made sense when they built it... but not anymore.
So we listened and built out our Monthly Support offerings for teams like yours. Support that pays attention, leveraging the best of Rising Tide to make the best of your systems. It’s not reactive. It’s not rushed. It’s not about being broken. It’s about staying in control, without wasting time figuring out where to start.
What You Get Each Month
Designed for Rising Tide clients who’ve already implemented tools like HaloPSA, Hudu, and Rewst, and just want to keep things running smoothly without spinning up a full project or workshop every quarter.
Here’s what our Monthly Support looks like in practice:
1. Systems Health Review
A short, focused check-in on the systems you want our guidance on. for:
- Are automations running like they should?
- Are there missed SLAs or ticket pileups that can be fixed with better workflows?
- Are there any underused (or over-complicated!) features?
You’ll walk away with a small, clear action plan that you can execute on your own or leverage the Rising Tide team to complete.
2. Feature Release Briefing
We read the release notes so you don’t have to. You’ll get:
- Highlights of what’s new
- Suggestions for features worth trying and what isn't
- Warnings about what’s likely to break or change
3. Vendor Liaison Support
We’ll chase the vendor on your behalf. That includes:
- Logging and tracking bug reports
- Validating bugs and escalating to dev teams directly.
- Identifying workarounds and assisting in implementation.
- Following up on feature requests or stuck tickets
- Communicating feature requests clearly (and tracking them)
4. Immediate Error Support
If something breaks in a tool we’ve implemented or documented, we’ll:
- Help triage and fix it
- Identify if it’s a vendor issue
- Tell you clearly if it needs escalation into a project
5. Virtual Admin
Hand Rising Tide the recurring and tedious-but-necessary tasks tied to administrative upkeep inside your platforms like:
- Creating/cleaning up ticket templates or categories
- Building or formatting documentation templates
- Cleaning up old or unused ticket types, custom fields, etc.
- Applying updates or light data clean-up to SOPs, templates, invoices, etc.
- Quick updates to HaloPSA workflows, permissions, roles, agents
- Simple HaloPSA report needs and changes to existing reports
- HaloPSA Integration mappings and Halo Integration errors
What Monthly Support is Not
To be clear, the Rising Tide Proactive Support Plan is not consulting. Proactive Support is only for systems we’ve implemented and reviewed. It doesn’t include:
- New tool or system implementation
- Redesigning workflows or processes
- Training or onboarding
- Deep reporting or strategic planning
If we find something that should be a project, we’ll tell you and help you decide how you would like to move forward.
Pricing
Monthly Support at Rising Tide is available in two flavors: Foundations and Catalyst.
Foundations
$900/mo
The Foundations package is for MSPs who need steady, expert support to keep their tools working well, especially when system updates can throw a wrench in those plans. It’s perfect for teams who want someone to keep an eye on things, flag issues early, and offer helpful next steps without having to ask.
Rising Tide consultants will proactively review your systems, follow up with vendors, handle small fixes, and make sure nothing slips through the cracks. It’s a lightweight, low-friction way to stay on top of your platforms and make sure they keep delivering value.
Catalyst
$3500/mo
The Catalyst package is the Foundations package expanded for MSPs who want hands-on, high-touch support with structure. You’ll get 10 hours per month, including up to four scheduled weekly calls, priority scheduling, and deeper involvement from your Rising Tide consultant. This isn’t just support when you ask for it — it’s active partnership.
We come prepared with recommendations, process improvements, and a plan to help you get the most out of your systems. Catalyst is for teams ready to make consistent progress without needing to manage the support relationship.
Let’s Be Real
The goal isn’t to keep you dependent on us. It’s to help you feel like you’re on top of your systems instead of under them.
We’ll help you spot friction before it becomes fire, surface fixes you might’ve missed, and give you the clarity to act, delegate, or table things with confidence.
Ready to add Monthly Support?
Contact Rising Tide Consulting Today.
By the [run]Book: Episode 4
By the Run Book dives into HaloPSA v2.192 — from holiday approval tweaks and smarter contract scheduling to AI suggestions, new security controls, and Robbie’s Quick Ticket app for lightning-fast ticket logging.
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In Episode 4 of By the Run Book, the team digs into HaloPSA v2.192 with a mix of technical deep-dives and practical tips for MSPs. Robbie and Mendy walk through improvements in holiday approvals, contract schedule plans, and important security updates like webhook authentication. They also explore quality-of-life changes in ticket type restrictions, AI suggestions without an AI license, and new admin mode controls. To wrap up, Robbie demos his “Quick Ticket” browser extension for lightning-fast ticket creation without breaking your workflow. Whether you’re streamlining internal processes, tightening security, or speeding up ticket logging, this release has something to improve your day-to-day.
Watch Now: By the [run]Book: Episode 4
Robbie's Quick Tickets: Halo Quick Ticket - Microsoft Edge Addons
Multiple minor improvements to Holiday Approvals | v2.192 #948186 | 3:55
- Shows balance in days/hours instead of decimals
- Approval screen now displays holiday details
- Fix for approval from holiday record failing
Multiple minor changes to improve Contract Schedule Plan functionality | v2.192 #947953 | 7:01
- Easier setup for scheduled contract work
- Tracks allocated vs. remaining hours
- Still manual for recurring hour replenishment
Federated credentials update endpoint | v2.192 #937555 | 13:40
- API endpoint to update federated credentials more easily
Quotation Config: remove whitespace from signature image | v2.192 #937347 | 14:30
- Option to trim white background from customer signature images
Ready for Invoicing filter applies to other billable entities | v2.192 #937175 | 17:17
- Top-level Customer criteria now carry over to other billable entities
- Ignores other non-applicable filter criteria
Integration and webhook improvements | v2.192 #936110, #936402, #936998, #936862, #936739 | 19:34
- Various integration updates including webhook authentication
Charge Rate restrictions at Ticket Type | v2.192 #933938 | 22:17
- Restrict allowed charge rates for specific ticket types
AI Suggestions without AI integration | v2.192 #923472 | 24:48
- Use AI Suggestions feature without enabling AI integration
Admin Mode security improvement | v2.192 #909530 | 31:55
- Requires 2FA to enable Admin Mode
- Adds audit logging of activations
Load Balance limits by Team | v2.192 #898859 | 35:52
- Limit tickets assigned via load balancing per team
Forecasting Module improvements | v2.192 #883797 | 36:00
- Enhancements to AI-based forecasting for tickets, hours, and reports
Enabled for Instances option | v2.192 #882671 | 39:05
- Limit notifications, webhooks, and runbooks to specific instances
Disable editing of config-tracked entities | v2.192 #882664 | 39:32
- Prevent editing config-tracked entities directly in production
Sprints for config tracking | v2.192 #882648 | 40:26
- Group config changes into deployable sprints
Filter ticket types on New Ticket screen by group | v2.192 #858227 | 41:40
- New ticket screen can be filtered by Ticket Type Group
Show/hide more User system fields in Screen Layout Profiles | v2.192 #856243 | 47:20
- Added more User fields to show/hide controls
Add new Contacts on Opportunities | v2.192 #840296 | 47:46
- Add contacts directly from existing opportunities
Owners and Assets in article query builder | v2.192 #836009 | 48:06
- Owners and Assets now reportable in article queries
Added $-LOGGEDINAGENTSIGNATURE variable | v2.192 #831158 | 48:15
- Variable for logged-in agent’s signature
Unit prices in Product Bundles on Quotes | v2.192 #823474 | 48:53
- Show per-unit price when group quantifier enabled
Restrict creation of new article tags | v2.192 #822558 | 49:48
- Only allow selecting from existing article tags
Primary agent, secondary agent, and account manager as additional agents | v2.192 #821136 | 49:57
- Option to add these roles as additional agents when logging a ticket
Countersign Quotations | v2.192 #820956 | 53:04
- Allow countersigning of quotations before finalizing
Prefix for $ variables with data | v2.192 #793305 | 53:55
- Prefix only appears if variable contains data
Halo Quick Ticket extension demo | 55:21
- Robbie’s Edge/Chrome extension for quick ticket creation
- OAuth setup with Halo, select fields, and complete on creation