The Care and Feeding of Meat Computers: Episode 1 – A Companion Guide

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El Copeland
October 28, 2024
20 min read
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Welcome to The Care and Feeding of Meat Computers

The article you've stumbled across is the first in a collection of five blog posts meant to be an extension of The Care and Feeding of Meat Computers series which I’m releasing on the Rising Tide YouTube channel, born from a talk I shared at MSPGeekCon 2023. These companion guides are intended to help provide links to resources, research, and books that informed parts of this collection. The goal is to give you enough information and connections so you can dig into these concepts, including things that I cut from the talks for time or other organizational, boring reasons. I am also going to include some questions at the end of each guide to help you facilitate conversation with your team or to further deepen it!

Before we go much further, it's important to me to also extend my gratitude to the people who helped me make sure this talk happened in the first place. Heather and Brian at Gozynta encouraged me as I wrote and honed this concept the first time and generously sponsored me to attend MSPGeekCon and give this talk. Matt Fox, for the reliable perspective, fresh jokes, and tots. Alicia Gregory for academic and psychological insight, a cache of useful journal articles, and listening to me cry basically bi-weekly for nearly a decade.

Of course, last but not least, my business partner, Mendy Green, for believing in me and that this concept needed to see the light of day at all instead of just our five-minute-long WhatsApp voice notes.

Who this talk is for? You.

If you’re here, there’s a good chance you’re involved in technology, whether you follow Rising Tide, are a part of the MSPGeek community, or otherwise found this series while searching the depths of the internet. Regardless of who you are or where you’re from, come on in, make a cup of something warm, and have a seat. I hope that you will find each word expressing my sincere love to the tech community, specifically to those often-unsung heroes, the nerds whose daily, Sisyphean job is to balance the science behind tech with the increasingly important art of human understanding.  

This series is for those of you who may feel (or those of you who manage and collaborate with those who feel) more at home with your hard skills compared to soft skills. It’s completely understandable: in our society, and especially in tech, we tend to believe hard skills are the “real” skills, while soft skills are secondary or nice-to-have. But don’t let your imposter syndrome about the places you feel weak dictate what is real or true! Just because something can easily be expressed through certifications doesn’t mean they are more valuable or will help you live a more fulfilling life. In fact, you may have even been called “gifted” when it comes to technology, and as such, choose to feed that part of you, first. If we consider some of the theories about giftedness, specifically Renzulli’s three-ring conception of it, giftedness for any skill comes from ability, creativity, and commitment.  

Renzulli's Three-Ring Concept of Giftedness

My goal with this series is to challenge the view that hard skills are respected and most prized; and to encourage us to reframe “soft skills” not as something separate or less-than, but as essential, accessible, and attainable, intertwined with our technical expertise. We may not come by it naturally, as in an above-average-ability, but with creativity and commitment, we can develop these skills as well!

I specifically want us to look at soft skills in a way that outright refuses the notion that as you are, you are bad, undesirable, or unacceptable. While there are certain social standards that you may have been trained to adhere to, I want you to put those rules aside for these conversations. If you’ve ever felt like you’re expected to fit a mold to be successful—whether to be more charismatic, more structured, or even more proper—this series is for you.  

Being you is a good thing to be.

I’ve held a ton of jobs in a wide variety of industries and tiers of responsibilities. Despite my breadth and depth of experience and knowledge, I’m not interested in being revered as an expert. Experts tell you what you’re supposed to do and exactly how you’re supposed to do it to guarantee success. I’m sure my disdain for this snake-oily social power dynamic shows consistently in things I say and my approach in this series. Why the sass regarding experts? I want you to know and truly embrace the fact that your value as a tech professional goes beyond fitting into the boxes people want to put you in. Your value as a tech professional goes beyond fitting into the boxes you want to put yourself in! I’m not an expert, experts want you to be like them. I want you to be like you.  

You have these skills: you have social skills, you have people skills, you have soft skills. Regardless of if they fit into what some expert tells you is “correct,” if you’re a little bit weird, I want you to embrace it.

You’re here because you’re passionate about technical solutions, and you’re here because you’re looking for ways to develop further yourself and your community. I propose to you that your passion for technology is actually a powerful tool, if not the most powerful tool, in developing your soft skills. You can use your technical intelligence to boost your Emotional Intelligence.

It’s time to stop kidding ourselves that hard skills are technical and measurable while that soft skills are just a “personality trait” exemplified by gentle people like women and mothers. This belief implies two terrible, not-true things:  

  1. some people just “have it” and are naturally good team players while there are others who are destined to never expand beyond their personal hangups.  
  1. people with only hard skills and no soft skills are the only ones who make good business people and leaders.  

This is a disservice to you and those who you work with. You have soft skills, and developing and enhancing them is vital to your personal and professional growth. Here’s the thing: soft skills are hard. But that doesn’t mean they aren’t worth shaping or that they’re out of your reach as a technical, linear-minded person. Soft skills are hard-won through life experiences, loss, pain, and PRACTICE.

These concepts fold neatly into coding ideologies like Human-Centered Design and Human-Computer Interaction. You are technical, you are practical. Humans are hard. Let’s reframe this to help ourselves be more successful. I propose that soft skills aren’t the opposite of hard skills, but an evolution of them, and if you find them hard, perhaps you just need to look at humans as what they are: complex meat computers that really just want to do what they can to survive and thrive in the world they’ve inherited, just like you.  

So together, let’s flip the script and let’s start with reframing a questions we often ask, to see how we can better harness our natural penchant for hard skills and alchemize them into above average soft skills.  

Join me as we elevate the question, “Why aren’t people more like computers?” to “Why might people be too much like computers?” Instead of following a set of rules, I want you to ask yourself, “what if I treat people with just as much care and curiosity as I treat computers? What would my life, my job, and my relationships look like, instead?”

Video Chapters

  • Soft Skills are Hard It’s ok to admit that soft skills are harder to you than hard skills. It’s not ok to never develop them further. Know your limits. And then dare to go further.  
  • Nuance rules over Rules Life is complicated. You don’t need a list of rules to know what right looks like. What is the heart of the laws you’ve been given? Mindlessly following rules will rarely get you the results you dream of.  
  • People over Tech Services work is rarely about the technical part and more about being curious and care-full about the people in our care!
  • People over Stack Success comes from bringing your entire self to the table. No two people, no two MSPs are alike.
  • People are Puzzles worth solving How do we, as technical people who love to solve puzzles, look as humans as solvable puzzles instead of pain points?
  • People are Tech It’s not that humans are not like computers, it’s perhaps that they are too much like them.

Additional Resources and Recommended Reading

To deepen the concepts discussed in this series, here are several resources for further exploration:

Terms and Concepts

  • MSP (Managed Service Provider) - Companies that remotely manage a customer’s IT infrastructure and systems
  • Sisyphean - A task that feels endless and difficult, based on the Greek myth of Sisyphus, who had to roll a boulder up a hill forever
  • Hard skills - Skills that involve specific knowledge or abilities, often technical, that can be measured or certified
  • Soft skills - Personal skills like communication, empathy, and teamwork that help you work well with others
  • Imposter syndrome - A feeling that you’re not as capable or skilled as others believe, even if you are
  • Snake-oil - Something that is falsely advertised or exaggerated, originally referring to fake medicine
  • Social power dynamic - How power and influence are distributed in social interactions or society
  • Human-Centered Design - An approach to creating products that considers people’s needs, wants, and limitations.
  • Human-Computer Interaction - The study of how people interact with computers and design technology that is easy and enjoyable to use.
  • Emotional Intelligence (EQ) - The ability to recognize, understand, and manage emotions in yourself and others.

Books and Research

Questions for Team Reflection

If you’re watching this series with a team, here are some questions to guide your discussion and help you make the most of these ideas:

  1. Favorite Tech: What is your favorite piece of tech? What is the best device or tool you’ve used or owned? Why is it your favorite? How much time did you spend configuring its settings and developing your own abilities to use it?  
  1. Self-Assessment: Which soft skills come naturally to you, and which feel more challenging to develop? How do these impact your day-to-day work with clients or teammates?
  1. Curiosity as a Tool: Have there been times when a “difficult” user or teammate surprised you with their insights or perspective? How might approaching people with curiosity change your interactions?
  1. Rule Reflection: Are there any industry “rules” you follow that don’t serve you or your team well? Where did they come from? How can you find the “why” behind those rules and adapt them to fit your context? If there isn’t a good “why”...why are you still doing it?  
  1. Growth Areas: What soft skill do you most want to develop? Consider using the resources linked above as a starting point to dive deeper into that area.

That’s it for Episode 1! Tune in for our next Episode: The most expensive piece of technology you’ll ever see.  

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El Copeland

As Partner and Business Consultant at Rising Tide, I help organizations align culture with efficiency, bridging the gap between strategy and the everyday systems that make it work. I’ve spent my career leading diverse, cross-functional teams and building communities where people actually want to learn and collaborate. With roots in technology, education, user experience & design, and project management, I specialize in turning complex ideas into clear, actionable plans that keep both people and projects thriving.

Outside of work, you’ll usually find me weight-training, gardening, or rewatching Doctor Who with a cat in my lap.

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Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Five - The Law of Compensation

Can success scale without selling out? Chapter 5 of The Go-Giver says yes: serve more people, serve them better. Explore the “rich vs. good” myth, what to do when generosity gets taken for granted, and how practiced improvisation (“you just make it up”) guides real-time decisions that create value at scale.
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About this Series

This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.

If you’re just joining us, here are a few pages you’ll likely benefit from:

Chapter Summary

In Chapter 5, the Law of Compensation, Joe meets successful CEO, Nicole, amidst a chaotic and playful work environment, again dismantling our concept of success and professionalism. Nicole teaches Joe the Second Law of Stratospheric Success: Your income is determined by how many people you serve and how well you serve them.

Discussion Questions

Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!

  • Do you see a difference in the two different ways they present the 2nd Law? (“Your income is determined by how many people you serve and how well you serve them.” vs. “Your compensation is directly proportional to how many lives you touch”)?_
  • Are there times that you shared an idea with someone and it worked out poorly? What about one where it worked out splendidly?
  • How do you feel about the idea of there being two types of people in this world: those who get rich, and those who do good? Where do you feel that belief comes from?
  • Can you relate to Nicole getting nervous and sabotaging her own success?
  • You just make it up. How did this statement make you feel?

Rising Tide Input for your Consideration

  • On the "rich vs. good" binary.
    • Many of us definitely internalize some form of the “to get rich, you have to step on a lot of people to get money” or “to get super rich, you don’t have time to do good”
    • Examples that extend and complicate that binary
      • 20 People Confront a Billionaire (ft. John Morgan) this billionaire considers that he's doing good for others. Subjectively, people may think they’re doing good. His wife gave away $500,000 USD and he didn't even know about it.
      • Dolly Parton, arguably one of the most successful musical artists, has invested millions of her own money in improving education outcomes, healthcare, animal welfare, LGBTQ+ youth, and even Appalachian cultural preservation.
      • Billie Eilish was recently honored for her music at the Wall Street Journal Innovator's award, where she spoke to billionaires in the audience after she herself gave away 1/4 of her net worth: "No hate, but give your money away, shorties". Billie Eilish tells billionaires to give away more of their money | AP News
    • Not every rich person is successful, not every successful person is rich.
      • Have you ever experienced some of your most challenging customers are often the wealthiest? It's almost like they've lost the experience and the value of the work being done? 
      • Comes back to our perspective and the definition of success. If money is your only metric for meaning, you may be missing the plot.
  • On having our generosity taken for granted
    • It's happened to all of us. The question is: do you live and learn, do you trust people again the next time? 
    • The failings of others can make us jaded or they can make us wise. There is a huge difference.
    • We encourage you to identify markers of trustworthy and honest partners and people, and to instead of promising to never share again, promise to only share with those who truly will be honorable with your energy, time, and skill.
  • On "You just make it up"
    • There's research about how Jazz musicians aren't thinking through their performances, but rather going through the flow and feeling it out in the moment! This can be encouraging: we don't have to know all of the answers in the moment, but the work we do to create the type of person we want to be can help guide us through true game-time decisions. https://www.nature.com/articles/s41598-021-98332-x.pdf
    • On Songs and Stories with Kelly Clarkson, we learn that Gloria Estafan and the Miami Sound Machine's iconic song, Conga, came from a pure encore. It was riffing that came from sheer shared energy between the band and the crowd. https://www.youtube.com/watch?v=mJeg1wFBNFA&msockid=0a5959e7b66211f096d8057420e615b7

About Rising Tide and our Book Club

Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose.

Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter.

If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link.
Bring your coffee and curiosity…no prep required.

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Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Four - The Condition

What happens when you serve the client even if it means sending them elsewhere? Chapter 4 of The Go-Giver shows how giving more than you take builds trust, loyalty, and outcomes that outlast clout. We explore long-tail generosity, practical ways to add value, and a real MSP example of earning devotion by automating without upsells.
Read post

About this Series

This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.  If you’re just joining us, here are a few pages you’ll likely benefit from:

Chapter Four Discussion

Chapter Summary

In Chapter 4, The Condition, Joe if back in the office and we find him losing yet another customer. This, time, however, in an effort to test the First Law of Stratospheric Success (Your true worth is determined by how much more you give in value than you take in payment), he guides the customer to a competitor who may be able to better fit his needs.

Discussion Questions

Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!

  • How did Joe giving the customer to Joe’s competition make you feel?
  • How was Joe’s action representative of giving more in value than he takes in payment?
  • Can you describe a time a person gave you more in value than you paid? How did that make you feel? 
  • What are ways in your life that you can practice giving more in value than you take in payment?  

Rising Tide Input for your Consideration

  • Success is about perspective. You can be successful by your own goals, and not standard expectations of power, money, and attention.
  • Our friend and MSP Owner at Network Integration Specialists in Virginia, Doug White, mentioned that he's enjoying making automations for his customers and not charging extra, and how those actions spark unsolicited client replies like, “This is awesome”. Truly the kind of experience the next MSP will have a hard time matching!
  • Give without scoreboard math. Community help, answering questions, volunteering, parenting: these are “long-tail” investments that compound in character and network, not just invoices.
  • We're curious! Maybe Gus has layers. There’s likely more going on with him than the mentor archetype...let's file that for later.

About Rising Tide and our Book Club

Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose. Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter. If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link. Bring your coffee and curiosity…no prep required.

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Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Three - The Law of Value

What makes a business truly valuable? Chapter 3 of The Go-Giver reframes worth: deliver more value than you take. Explore Ernesto’s playbook—care as a differentiator, authentic generosity, and spotting hidden value in plain sight—to build customer experiences that create trust, loyalty, and momentum.
Read post

About this Series

This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.  If you’re just joining us, here are a few pages you’ll likely benefit from:

Chapter Three Discussion

Chapter Summary

In Chapter 3, The Law of Value, Joe and Pindar visit a busy Italian-American cafe and its owner/head chef/real estate magnate: Ernesto. Here, we learn The First Law of Stratospheric Success: “Your true worth is determined by how much more you give in value than you take in payment”

Discussion Questions

Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!

  • Here, we find Pindar redefining phrases again. Ernesto says his hot dog cart was voted the City’s best hot dog stand. Pindar corrects: “Best outdoor dining experience in the city.” What does this difference say to you?
  • Who do you think the Connector is going to be?
  • Why did the words “clout and leverage” mean so much to Joe, specifically? What do you think the author is trying to say by having Joe repeat them over and over?

Rising Tide Input for your Consideration

  • Part of giving is making people feel important. Ernesto’s real differentiator isn’t cuisine: it’s care. People remember how the place treated them more than what they ate.
  • Give for the love of the game. Value isn’t a gimmick. When generosity is authentic (and bounded), quality compounds.
  • The narrative keeps checking Joe’s assumptions (e.g., not realizing the chef is the owner). How do you feel about the point: perhaps value often hides in plain sight?
  • Clout vs. leverage. Clout seeks recognition; leverage seeks outcomes. Joe wants both, but this chapter hints that trust is the real currency.

About Rising Tide and our Book Club

Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose. Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter. If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link. Bring your coffee and curiosity…no prep required.