By
Mendy Green
December 18, 2022
•
20 min read
Business
A Cloud Perspective
“Should my business be going to Cloud?”
This is one of the most popular questions that comes up in my conversations with clients, and like every other question I get, I like to answer it with “It depends”.
Before we can address this, we need to address the ongoing struggle between IT Professionals and Marketing Professionals. This was cleverly outlined in the classic Project Management meme
We won’t get too far into the specifics of this as Marketing can be a post all by itself, but suffice to say, the…let’s call it exuberance to sell something new, tends to make for overly aggressive messaging targeting the Stakeholders which does not generate tingly-friendly feelings on the people who actually have to implement, support, or answer questions about the technical specifics. This is true no matter if the “Expert” person is at your company or the company the marketing person is sitting at. If you need a further demonstration of what this looks like you can watch the skit on YouTube called “The Expert” which should give you an idea of what frame of mind to approach this question with
Keeping this in mind we need to immediately increase our level of skepticism when we hear about Cloud Computing (or really any new technology).
Let’s switch tracks for a moment. One of the things I always talk about is how there’s at least two sides to everything. Literally you can take a specific item, scenario, concept, etc. examine it and you’ll see two or more sides that reflect or are directly opposite to each other. In business finances for example we have Operating costs and Cost of Goods Sold (COGS). Traditionally Operating costs were made up of things like Rent for the office, Utilities, supplies and things like that. Supplies would include the cost of equipment (such as computers) Utilities would include cost of the internet and so on. COGS would be made up of how much money the business would need to spend, in order to provide the service that they offer. This is essentially two sides to the same thing (money being spent), but you track them separately because they help you break down the cost of running the business vs the cost of providing services.
In other words, Operating Expenses can be broken down to the point where you would assign a Per Dollar amount for each Employee that you have, and COGS would be broken down and assigned a Per Dollar amount for each Customer
Now let’s get back to the point of this. Cloud, like everything else, has 2 or more (way more actually) sides. There’s Infrastructure as a Service offerings, Platform as a Service, Software as a Service, and so on and so forth and all of these items get mixed up and placed into the “Cloud” category. If you dig into what Cloud actually is, you’ll find that it’s just…rented computers. Really. If you’re skeptical, you can read more on this here from one of the bigger software platforms on their reasons why they’re leaving the cloud.
The questions we’d want to answer so that we can determine if you should be moving to the cloud are as follows.
Would you be moving your Operating Expenses to the cloud or your COGS. Specifically, are you providing an online service to your clients that requires you to rapidly scale up if you were to grow, or that allows you to measure out the cost of running in the cloud against the number of users you’re servicing?
Running in almost any cloud has pricing that is broken down to the minute, generally speaking. This is one of the big things marketing likes to tout “Scale up or down as needed, so it’s very cost effective”. Cost effective compared to running them 24/7 sure, but not cost effective compared to buying hardware. Marketing is selling you on the idea that if you needed to turn down services, you can do rapidly and save money with it off, but if you never need to turn down services, and your scaling doesn’t happen rapidly, then you’re actually spending way more over the same period of time of hardware life. Up to 4 or 5 times the amount potentially.
Do you have a need either from a compliance standard or your own security policy for enhanced security, physical auditing, a requirement to be highly available or a guaranteed uptime of 4 or more 9s (99.99%)?
Here is where it starts making sense to consider, although the question of finding a datacenter that will rent you hardware or allow you to place hardware vs running in something like Google Cloud, Azure, or AWS is still debatable. In the end the level of redundancies that exist in the cloud or datacenter are harder to build (read, more costly) than using an infrastructure that is already built and essentially being shared. This isn’t a new phenomenon, if you’ve read my article on the MSP Business Fallacy, or even just paid attention in the world the idea of pooling resources to save on costs is a well-established and very successful pattern. This is something that can range on a spectrum from sharing power costs, to sharing full on hardware and running your services on segregated containerized workloads.
Are you concerned about control of your data. Specifically, does it matter to you if your data is physically on equipment that you solely own and control, or is your business okay with the data being placed onto equipment owned and controlled by a trusted Third Party
Data sovereignty is an important part of the equation, even if you do trust it to a third party, the question of which region and where it is physically located is still an issue. In the end the agreements you sign with vendors and clients state that the data you hold for them is your responsibility to protect and keep safe and you do not have the right to assign that responsibility to anyone else. These are all concerns that should be evaluated and addressed in your assessment of moving to cloud.
In the end there’s no real good right answer, as most of these questions are ones you’ll need to decide for your business. I’ve outlined a table below to help with the decision matrix, but it is still only just a suggestion.
I'm passionate about IT, driven by a dual love for solving complex problems and a commitment to transforming the stereotype of technical support into a positive and enjoyable user experience. For over 13 years, I've been deeply involved in the MSPGeek community, lending my expertise to various Managed Service Providers (MSPs), while also serving as the CTO at IntelliComp Technologies.
My journey in the tech world is fueled by a passion for teaching others. I find great satisfaction in imparting problem-solving and critical thinking skills, and offering practical guidance during the troubleshooting process. It's this enthusiasm for mentorship and improvement that led me to my current venture.
Today, as the founder of Rising Tide, I'm focusing on the MSP industry, dedicating my time to coaching and assisting both individuals and businesses. At Rising Tide, we're not just about providing solutions; we're about nurturing growth, fostering innovation, and building a community where everyone can rise together. Whether it's through hands-on problem solving or strategic planning, my goal is to make the IT experience not just efficient, but also empowering and enjoyable
See some more of our most recent posts...
Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Eight - The Law of Influence
What if your most powerful sales tool isn’t a script, but how you show up for people? In this chapter, we unpack The Go-Giver’s Law of Influence and how it applies to MSPs and service teams: putting others’ interests first, why “networking” often misses the mark, and how genuine generosity (absorbing small costs, giving extra time, not keeping score) can grow your business while protecting your mental health.
Read post
About this Series
This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.
If you’re just joining us, here are a few pages you’ll likely benefit from:
- Chapter One – The Go-Getter for an introduction on how to use these Discussion Questions
- Book Clubs, Conversations, and Curiosity for why we started a book club for a technical team here
Chapter Summary
In Chapter 8, The Law of Influence, Joe meets Sam, another salesman who teaches us the Third Law: Your influence is determined by how abundantly you place other people’s interests first.
Through this chapter, Sam shows Joe that the most powerful value you can offer is yourself, and that real success in business comes from genuine connection rather than scorekeeping.
Discussion Questions
Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!
- What do you think of what Sam had to say in this chapter? Which parts do you agree with? Which parts do you not?
- How does what Sam was describing differ from what you think of when you hear about “networking”?
- Where do you catch yourself keeping score in business or personal relationships?
- Who in your life is magnetic? What do you feel makes them that way; what are you attracted to? With that in mind, what do you think makes people truly magnetic?
- Any changes we could make with our clients based on Sam’s message?
Rising Tide Input for your Consideration
- Have you experienced MSP/IT sales cycles where people over-optimize pitch tactics instead of building relationships? Where does that fail the business and the customer?
- Ways you can give
- Absorb the cost when mistakes happen to protect customer relationships.
- Don’t bill for trivial work (e.g., one-minute fixes).
- Gives clients extra time on calls; they reciprocate by ending early sometimes.
- Can giving without expectation still align with business goals? What about “takers” who sour the experience for everyone else?
- In our group, we generally agreed that authenticity improves long-term wins.
- It’s worth considering that “Keeping score” can be directly tied into burnout, and especially in service roles where emotional labor is high. Perhaps not keeping track is better for your mental health
- It’s worth taking courage from open-source communities, where contribution often precedes compensation!
About Rising Tide and our Book Club
Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose.
Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter.
If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link.
Bring your coffee and curiosity…no prep required.
By the [run]Book: Episode 11
Episode 11 breaks down the most impactful upgrades across v2.202 and v2.204 — from smarter controls to new AI capabilities every MSP should know.
Read post
In Episode 11 of By the [run]Book, Connor and Mendy wrap up v2.202 and move into v2.204, highlighting a mix of compliance tools, smarter ticketing controls, and powerful new AI foundations. They cover everything from audit log redaction and agent cost history tracking to Halo’s new MCP server, plus practical integration updates MSPs can use right away. It’s a fast, insight-packed walkthrough of the latest improvements shaping daily MSP workflows.
Watch Now: By the [run]Book: Episode 11
For easier tracking, check out haloreleases.remmy.dev to filter and search HaloPSA updates by ID, version, and keyword.
Added the setting 'Allow admins to redact Ticket audit logs' | v2.202 #817350 | 2:33
A new compliance-driven option allowing admins to redact specific audit log entries.
- Redactions are themselves logged
- Ideal for removing accidentally captured sensitive information
- Could be automated for retention policies
Added advanced settings per ticket type to disable the problem/resolution finder for agents and users | v2.202 #795561 | 4:29
More precise control of when Halo’s Resolution Finder appears.
- Disable for admin/maintenance workflows
- Keep enabled for user-facing support
- Improves workflow relevancy + reduces noise
Added the ability to use custom filter profiles on the Self Service Portal | v2.202 #768823 | 7:54
You can now surface custom ticket views directly to clients.
- Great for “All Tasks,” project dashboards, or simplified overviews
- Can be access-controlled so agents don’t see them
- Major enhancement for client-side transparency
Added Subscriptions and Software Licences to SQL Import Integration | v2.202 #737247 | 12:18
Allows software licensing data to be imported through SQL Integrator.
- Requires consistent identifiers
- Supports license type mapping + customer matching
- Bridges on-prem systems with Halo licensing
Added Agent cost history tracking | v2.202 #735577 | 15:30
A major improvement for profitability accuracy.
- Stores cost by time period
- Supports multi-currency
- Prevents old tickets from recalculating using new rates
- Essential for contract margin analysis
MSP Tip: Enable this before your next billing cycle.
Added Opensearch as a vector search database option for AI searching | v2.202 #650351 | 22:23
Halo now supports Opensearch for AI semantic search.
- Better AI matching & contextual understanding
- Powers more accurate AI triage & article suggestions
Entering v2.204
Halo Remote MCP Server for AI integrations now available | v2.204 #979569 | 24:37
Halo’s MCP server enables AI systems to take real action via the Halo API.
- Requires tight guardrails
- Future update adds bearer tokens for stable authentication
- Enables smarter Halobot and AI-driven automation
Improvements to the Dynamics Business Central integration | v2.204 #882737 | 30:36
Improvements to the Addigy integration | v2.204 #787185 | 30:48
A setting has been added… to disable asynchronous search | v2.204 #1005031 | 32:54
Allows fallback to synchronous sequential search.
- Use cautiously — unclear scenarios for enabling
Custom Tag Category mapping via ID or "~" for N-Central | v2.204 #1004123 | 34:15
Changes to the "Allow actions to be translated…" | v2.204 #1003051 | 35:22
Better translation toggles for multi-language communication.
New "Get Report Data" custom function for MCP & Virtual Agents | v2.204 #1003042 | 37:19
Allow Sales Opportunities to be invoiced | v2.204 #1002257 | 37:44
IT Glue Location Sync | v2.204 #1000835 | 40:55
Ticket Sources can be disabled | v2.204 #1000775 | 41:21
Edit Prepay time allocated to an action | v2.204 #1000603 | 41:38
Expense review process improvements | v2.204 #1000311 | 45:02
- Bulk actions
- Clearer UI
- Better handling for reimbursement flows
Quotes & Orders default sorting fix | v2.204 #999825 | 47:11
Allow items to be added to approved POs from Sales Orders | v2.204 #999609 | 50:45
Add Additional Agents as Attendees on Appointment creation | v2.204 #999225 | 51:40
Rich Text Custom Fields will now populate the $ variables on PDFs & Emails | v2.204 #998883 | 53:38
Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Seven - Rachel
In this chapter guide to “Rachel” from The Go-Giver, we explore what great coffee, storytelling, and human needs have in common. From “survive, save, serve” to Maslow and “meat computers,” this piece invites MSP leaders and service pros to rethink how they scale excellence without burning people...or the beans!
Read post
About this Series
This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.
If you’re just joining us, here are a few pages you’ll likely benefit from:
- Chapter One – The Go-Getter for an introduction on how to use these Discussion Questions
- Book Clubs, Conversations, and Curiosity for why we started a book club for a technical team here
Chapter Summary
In Chapter 7, "Rachel," we learn more about Rachel and about the characteristics that Pindar finds valuable.
Discussion Questions
Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!
- How do you feel about the commentary about Pindar’s age? Do you know people who are younger than they seem? What characteristics contribute to that perception?
- Can you relate to Rachel? Is her story believable? What do you think the authors seek to elucidate about her? What about Pindar’s view of her?
- We’re yet again hearing Pindar described as a storyteller. What does that make you think the authors are trying to say about Pindar’s skill set?
- Survive, save, and serve. Where do you find yourself landing? Where would you like to invest more?
- What do you think is Rachel’s “secret” to good coffee? The author describes many aspects of her craft, surely it’s not just because she’s one-eighth Colombian!
Rising Tide Input for your Consideration
- Making coffee well is an interesting metaphor! There is so much care, precision, and repetition in making coffee, it’s as much a science as it can be considered an art.
- Consider Starbucks beans: to produce a consistent product at a scale, they roast their beans very hard, eliminating the unique characteristics of a specific variety of coffee bean in lieu of a product that will hold up to their regularly heavy-flavored and sugared drinks. (See: Why Starbucks Coffee Has That Burnt Taste) Is it possible to truly scale excellence with care? Is there a limit?
- As you're growing YOUR business, which parts of your business are you burning off as you clarify your mission and vision? If you're not burning with care and wisdom, you can burn off exactly what makes you and your team special, and you can even deter your ideal clients because of a lack of care, precision, and intention.
- Maslow’s Hierarchy of Needs suggests humans must have their basic needs met before they have the space to pursue “more advanced” needs.
- If that’s too academic, El gave a talk at MSPGeekCon about how we’re all basically meat computers with Hardware, Software, and Networking built into us. Does that perspective change how you can handle other humans and even take care of yourself? (Watch part 1 of “The Care and Feeding of Meat Computers” here: https://youtu.be/yRcs5XYI8LQ?si=J3Q_VGenSHaKutOR)
About Rising Tide and our Book Club
Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose.
Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter.
If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link.
Bring your coffee and curiosity…no prep required.